A Wider Angle: April 2012, by Geoff Dickinson
You may recall from my random series of ramblings about photo related matters that some months ago I wrote about food photography. I hope you have tried it and done so successfully.
Hands up how many of you have posted your food photos online? The reason I pose this question is that I recently came across a rather esoteric publication created by a digital marketing agency entitled “Online Food and Photo Sharing Trends” (yes, I know, I really should get a life) which claims that more than 80 BILLION photos of all kinds are uploaded every year to social media platforms alone. No wonder Kodak crashed and burned.
Anyway, it seems that food photos are increasing in popularity. I am sure this is not entirely due to web surfers reading A Wider Angle but you never know. Anyway, the report’s authors surveyed 420 online photos and their associated captions, keywords and hashtags. Now in the context of 80 billion online photos this is only a minuscule sample, however some of the results are quite interesting. Of the sample, 12% of images were taken as a standalone photographic exercise with similar proportions including photos relating to people and special occasions. But over 25% of images were taken purely for documentary reasons. Why should this be? I don’t know but maybe it mirrors the trend of Facebookers posting their latest status update about what they had for dinner that night and other such earth shattering trivia.
It doesn’t stop there as there is a new app (remember those) called Platter which will tag and share food images and the big one called Foodspotting which has had more than 1m food images uploaded to its site in the past two years. A prolific Flickr group is called I Ate This where more than 25,000 members have uploaded 470,000 images. It makes you wonder whether some people are in danger of losing their ability to simply enjoy a meal!
See you around, Geoff